Why you need a Website

Every business, whether home-based, small business, or corporate, can benefit from having a web presence.  Your website will help your business mature and evolve, much like a living thing.

Websites are sound business investments for a variety of reasons.

  1. Many of your current and potential customers use the internet – even if you don’t. – Your website offers potential customers information about you and your company.  Having a website doesn’t guarantee your success, but a professional site will bring customers to you.  At some point, people will look for you online and will be disappointed they could not find you or elated that they found your competition. Yes, people will use the Internet to research your business even if they’ve been referred to you. Today, people want to know more about you before they meet you and expect to find some information about your products and services online.
  2. A Cost Effective Money Saver – A good, well-developed website can provide enough information about your business that you may be able to reduce or eliminate some advertising costs. While you still need to drive people to your website, compared to other advertising mediums such as print, radio, and television, a website cost less and offers a better opportunity to market your business as a complete package.  A website offers the opportunity to showcase information about all aspects of your company, your services, and you to both your current and potential customers.
  3. Easily Updated - Website information can be easily updated with new products, services, and prices.  Expensive print materials can easily become obsolete as your business changes.
  4. Open all the time – Grab the midnight websurfer who couldn’t sleep!  Save time by providing information to your customers while never handling a phone call.  Your company is always available, 24/7.  With a website you can:
    • provide instant, 24/7 access to information about your business in both visual and printable formats
    • provide an online event schedule, as well as downloadable brochures, forms, price lists, and sell sheets
    • provide customer support with answers to frequently asked questions
    • allow contact 24 hours a day, 7 days a week using reliable online contact forms